We chose a font that’s friendly, clean and modern, and combined this with a new symbol. The symbol was created using principles of sacred geometry and ratios found in nature. There are many ways it could be interpreted, but for us it depicts the floating experience:
The new Floatworks symbol was created using principles of sacred geomety and ratios extracted from nature known as the golden ratio.
We felt it conveys the magic of floating and the depths of consciousness we can explore when we float. We also chose a vibrant green to represent the outcome of floating: growth, fresh perspectives, and expansion!
We developed themes and symbols to show the main reasons why people float with us:
Lastly, we developed a new photographic style that we think captures the serenity of the float experience, and the post-float afterglow.